The use of history, or at least a use of an impression of the past, is fascinating to me. I get my hair cut in Fargo, Coventry at a very fashionable barbershop called Dashing Blades. Dashing blades is highly branded as a steampunk/19th century salon. The quality of the thinking is really high and covers colours, signing and a work uniform which speaks of quality all of which borrowed from the past, or a impression of the past. The past is being used here to add value, intangible value, to a service. How interesting that a modernist or futuristic branding might not provide the same affect.